Toyota offers Calgary-area outdoors enthusiasts a Toyota Truck ride-and-drive and a Tacoma pick-up truck contest to celebrate the opening of a new Bass Pro Shops Canada store in Rocky View, Alberta

Event during grand opening week expands on Toyota, Bass Pro relationship established almost five years ago.

(Toronto, ON) – Serious outdoor fun is better in a seriously fun truck, which is why Toyota Canada is helping Bass Pro Shops Canada celebrate the grand opening of its new Calgary-area store with three days of test drives in strong, comfortable and versatile Toyota truck models. What’s more, customers will also have a chance to win a new Toyota Tacoma 4x4 Double Cab pick-up truck with TRD Sports Package, plus a $1,000 Bass Pro shopping spree to help fill the bed with gear for any outdoor adventure.

“Albertans appreciate the value of a great truck, and know that outdoor fun begins with a truck that’s ready for anything – like the Toyota Tacoma. That’s why we’re pleased to help Bass Pro Shops Canada celebrate the grand opening of its first Western Canada location – in Rocky View, Alberta – with a chance to get behind the wheel of a Tacoma, Tundra, Sequoia, or FJ Cruiser on our Toyota Truck Test Track,” said Stephen Beatty, Managing Director of Toyota Canada Inc. “What’s more, we’re pleased to give Bass Pro Shops customers in the Calgary-area a chance to win a new Tacoma and $1,000 Bass Pro shopping spree.”

The Toyota Tacoma draws on Toyota’s 70 years of building trucks for use in the most demanding environments around the world – from the High Arctic to the desert. The result is a compact pick-up truck that’s big on power, performance and utility that also boasts surprising comfort, style, and fuel-efficiency – making it the perfect partner for work or play. Whether it’s the efficiency and driveability of a four-cylinder 4x2 Access Cab, the rugged capability and utility of a V6-equipped 4x4 Double Cab, or something in-between, there’s a Toyota Tacoma for everyone. Loaded with standard features, the Toyota Tacoma may also be customized from a range of options packages and equipment.

Visit the Tacoma page at http://www.toyota.ca/ to find out why it’s called the tough, powerful and versatile pick-up that’s built to last. Customers can visit Bass Pro Shops Canada stores in Vaughan, Ontario or Rocky View, Alberta to enter for a chance to win a new Tacoma plus a $1,000 Bass Pro shopping spree. Contest closes December 31, 2009

About Toyota Canada

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus cars, SUVs and trucks, and Toyota industrial equipment. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

TCI supports more than 300 Toyota, Lexus and Toyota Industrial Equipment dealers in Canada with services that include training, marketing and environmental and customer satisfaction initiatives.

Toyota’s Canadian operations include automotive assembly plants in Cambridge, ON (Toyota Corolla, Toyota Matrix, Lexus RX350) and Woodstock, ON (Toyota RAV4), which together employ more than 5,700 Canadians.

More information about Toyota is available at http://www.toyota.ca/.

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