Toyota Canada Receives Nine 2024 Canadian Black Book Best Retained Value Awards

TORONTO, Ontario – (October 30, 2024) – Toyota Canada has been recognized by Canadian Black Book (CBB) with nine Best Retained Value Awards for 2024.

This comes following the CBB’s recognition of Toyota with nine ‘Best Residual Value’ awards for 2024. Toyota posted nine wins, including the Overall Brand Award in the “Car” category, and the Overall Brand Award in the “SUV/Truck” category for the eighth consecutive year.

Canadian Black Book’s Best Retained Value Awards recognize vehicles that retain the highest percentage of their original manufacturer’s suggested retail price (MSRP) after four years. For 2024, the CBB program analyzed model year 2021 vehicles in 15 different categories, plus five Overall Brand categories.

“At a time where long-term value is even more important to Canadians, we’re grateful for the trust and loyalty of our customers, and we take pride in the diverse lineup of vehicles we offer them,” says Cyril Dimitris, VP of Sales and Marketing at Toyota Canada. “We’re truly honoured to receive this recognition from Canadian Black Book, and we remain committed to delivering quality vehicles to meet the needs of every Canadian driver.”

Toyota was recognized with the following awards:

• Overall Brand Award: SUV/Truck
• Overall Brand Award: Car
• Car: Main – Toyota Corolla
• Car: Luxury – Lexus IS-Series
• Small Pickup – Toyota Tacoma
• Full-size Pickup – Toyota Tundra
• SUV: Main Sub-Compact – Toyota CH-R
• SUV: Main Compact – Toyota RAV4
• SUV: Luxury Sub-Compact/Compact – Lexus UX-Series

About Canadian Black Book
Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company's growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As 'The Authority' for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle. 

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.