Ignite your desire to explore, with the 2023 Toyota RAV4

• Toyota’s most popular SUV enhanced for 2023 with standard Toyota Safety Sense 2.5 and Toyota Multimedia connectivity system


• Choice of three AWD powertrains: hybrid, plug-in hybrid, and gas


• 16 available grades – including the new-for-2023 Toyota RAV4 Hybrid XLE Premium and limited production Toyota RAV4 Hybrid Woodland Edition


• Starting MSRP of $32,150

TORONTO, Ontario (November 14^th, 2022) – You know there’s a big world out there, waiting for you. Get out there. Go explore – in the Toyota RAV4. Canada’s most popular Toyota SUV comes in 16 grades for 2023, ensuring there’s a RAV4 that satisfies your unique needs and desires. Every member of the RAV4 family is upgraded for 2023 with new connectivity technology and enhanced safety systems. To top it off, Toyota offers two new models this year, including the limited production Toyota RAV4 Hybrid Woodland edition.

“The RAV4 is an amazing Canadian success story – one of the most popular models on the road, and loaded with performance, capability, style, comfort, and amenities,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “For 2023, we’ve enhanced every model to make a great SUV even better. This year, find out how the RAV4 family is ready to help you get the most out of every journey.” 

The 2023 RAV4 family features powerful styling, dynamic performance from a choice of three all-wheel-drive powertrains, a refined and impressively-equipped interior, and advanced yet friendly technologies. New this year, Toyota has done an across-the-line upgrade to RAV4’s connectivity systems, introducing Toyota Multimedia to the family. Other upgrades include larger touchscreen displays and multi-information displays on most models, plus enhanced safety headlined by Toyota Safety Sense 2.5.

Curbside, RAV4’s powerful stance and chiseled appearance makes it stand out from the crowd. Its long wheelbase and wide track are more than great looking – they also contribute to a more confident, stable drive. Meantime, short overhangs and high ground clearance let RAV4 tackle tougher terrain.

Inside, ruggedness gives way to refinement. RAV4’s cabin impresses with its spacious feel, premium materials, harmonious layout, and accommodating features – with plenty of space for up to five adults, plus the versatility of 60/40 split folding rear seats to maximize cargo hauling abilities when required.

Every RAV4 is also a technology showcase. In addition to all-new Toyota Multimedia connectivity systems, every RAV4 has wireless Apple CarPlay and Android Auto compatibility.

Technology also informs performance, with a choice of three powertrains:

• The RAV4 family includes a number of gas-powered models, featuring a 2.5L Dynamic Force 4-cylinder engine paired with a direct-shift eight-speed automatic transmission.


• RAV4 Hybrid features Toyota’s hybrid technology, built around a 2.5L Dynamic Force 4-cylinder engine, powerful motor-generators, continuously variable transmission, and efficient storage batteries. The result is 219 net system horsepower, fast, confident acceleration, and impressive fuel efficiency.


• RAV4 Prime enhances Toyota’s plug-in hybrid technology. This advanced SUV delivers 302 net system horsepower, a remarkable range of up to 979 km on a full tank of gas and a full battery charge, and an electric only driving range of up to 68 km.

All models feature all wheel drive:

• RAV4 Hybrid and RAV4 Prime models ride on an electronic on-demand all wheel drive system featuring a dedicated electric motor at each wheel to channel torque where it’s needed. Under normal driving conditions, the system directs 100 percent of torque to the front wheels to maximize efficiency. When the weather or terrain demands it, the system automatically redistributes power up to 50/50 front/rear for superior traction, and exceptional handling and stability when accelerating and cornering.


• Select RAV4 models feature Toyota’s Dynamic Torque Vectoring All Wheel Drive System with rear driveline disconnect. A Toyota first, this system can sent up to 50 percent of engine torque to the rear wheels, plus distribute it to the left or right rear wheel for exceptional control.

As a Toyota, every member of the RAV4 family also features industry leading safety technologies. This year, all models are enhanced with Toyota Safety Sense 2.5, designed to enhance driver awareness, decision-making, and control. All models also feature the Toyota Star Safety System, a backup camera, and eight airbags.

Toyota Canada is offering the 2023 RAV4 family in a range of grades and trim levels.

The RAV4 is available in five gas-powered models, as follows:

The 2023 Toyota RAV4 LE (starting MSRP: $32,150) 17” steel wheels, heated front seats, LED interior lamps, a multi-terrain select system, automatic up/down function on all windows, power adjustable and heated exterior mirrors, air conditioning, the Blind Spot Monitor System with Rear Cross Traffic Alert, and a 680 kg (1,500 lb) towing rating. New this year, this model now features Toyota Multimedia with Service Connect and a larger 8” display audio touchscreen, a larger 7” multi-information display, a silver head unit bezel, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 XLE (starting MSRP: $35,890) builds on the LE model, adding a power moon roof, eight-way power adjustable driver’s seat, heated leather steering wheel, illuminated interior switches, LED projector headlights with chrome bezels, dual-zone automatic climate control, Toyota’s Smart Key System with Push Button Start, rain-sensing wipers, a power rear door, and roof rails. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect and a larger 8” display audio touchscreen, a larger 7” multi-information display, a silver head unit bezel, and Toyota Safety Sense 2.5.

• This model may also be ordered as the 2023 Toyota RAV4 XLE Premium (starting MSRP: $37,930), which adds 19” alloy wheels, Softex upholstery, LED fog lamps, a driver’s seat memory system, leather-trimmed shift knob, cargo side net and luggage net, and an engine immobilizer with alarm system.

The 2023 Toyota RAV4 Trail (starting MSRP: $39,590) emphasizes RAV4’s go-anywhere capabilities. Starting with the XLE trim level, this model features a more aggressive front grille, large over-fenders, LED fog lights in distinctive surrounds, unique 19” Trail alloy wheels, a wireless charging tray for personal electronics, bridge type roof rails, a 120V/100W AC power outlet in the cargo area, Toyota’s Dynamic Torque Vectoring all wheel drive system with rear driveline disconnect, and a towing package plus an upgraded 1,588 kg (3,500 lb) towing rating. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect and a larger 8” display audio touchscreen and a silver head unit bezel.

The 2023 Toyota RAV4 Limited (starting MSRP: $43,750) rounds out the grade ladder. Starting with the XLE trim level, this model adds an 11-speaker JBL Clari-Fi Audio system, eight-way power adjustable front row passenger seat, heated and ventilated front seats, heated rear seats, a driver’s seat memory system, Bi-LED projector low- and high-beam headlights with LED accent lights, a digital display rear view mirror, the Panoramic View Monitor, a power rear door with kick sensor, 19” alloy wheels, the Intelligent Clearance Sonar system with Rear Cross Traffic Alert and Brake, an engine immobilizer with alarm, a wireless charging tray for personal electronics, Toyota’s Dynamic Torque Vectoring all wheel drive system with rear driveline disconnect, a 680 kg (1,500 lb) towing rating, black painted roof rails, chrome door handles, and power adjustable and heated exterior mirrors with puddle lights. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect, Drive Connect and a larger 10.5” display audio touchscreen, a larger 12.3” multi-information display, and a piano black head unit bezel.

The majority of RAV4 models feature electrified powertrains, starting with eight vehicles are built around Toyota’s advanced and proven hybrid powertrain and offered in classic L-Line and sporty S-Line configurations, as follows:

The 2023 Toyota RAV4 Hybrid LE (starting MSRP: $34,390) features 17” alloy wheels, heated front seats, dual-zone automatic climate control, Toyota’s ECO Mode Select system, a locking glove box, and the Blind Spot Monitor system with Rear Cross Traffic Alert. New this year, this model now features Toyota Multimedia with Service Connect and a larger 8” display audio touchscreen, a silver head unit bezel, a larger 7” multi-information display, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 Hybrid XLE (starting MSRP: $37,550) builds on the LE trim level, adding an eight-way power-adjustable driver’s seat, heated and leather-wrapped steering wheel, LED projector headlights with chrome bezels, a power rear door, power moon roof, Toyota’s Smart Key System with Push Button Start, rain-sensing wipers, and illuminated interior switches. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect and a larger 8” display audio touchscreen, a silver head unit bezel, a larger 7” multi-information display, and Toyota Safety Sense 2.5.

The XLE trim level model may also be ordered with a choice of two upgrades, as follows:

• The 2023 Toyota RAV4 Hybrid XLE Premium (starting MSRP: $39,590) is a new grade for 2023. This model adds 18” alloy wheels, LED fog lamps, Softex upholstery, a driver’s seat memory system, a leather trimmed shift knob, cargo side net and luggage net, and an engine immobilizer with alarm.


• The 2023 Toyota RAV4 Hybrid Woodland (starting MSRP: $39,740) is also new this year. This limited production model adds 18” bronze TRD Off-Road wheels, a TRD tuned suspension, trail-style roof rails and cross bars, black exhaust tips, LED fog lamps, unique Woodland-badged all-weather floor mats and cargo tray, and a 120V/100W AC power outlet in the cargo area.

The 2023 Toyota RAV4 Hybrid Limited (starting MSRP: $45,390) rounds out the classic L-Line. Starting with the XLE trim level, this model adds an 11-speaker JBL Clari-Fi Audio system, 18” alloy wheels, Bi-LED projector low- and high-beam headlights with LED accent lights, LED fog lights, heated and ventilated front row seats, heated rear seats, an eight-way power-adjustable front row passenger’s seat, a digital display rear view mirror with HomeLink, the Panoramic View Monitor, Toyota’s All-Door Smart Key System with Push Button Start, kick sensor power rear door, engine immobilizer with alarm, a wireless charging tray for personal electronics, and the Intelligent Clearance Sonar system with Rear Cross Traffic Alert and Brake. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect, Drive Connect and a larger 10.5” display audio touchscreen, a piano black head unit bezel, a larger 12.3” multi-information display, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 Hybrid SE (starting MSRP: $39,350) starts with the XLE trim level, then introduces sportier styling and performance to the RAV4 Hybrid. This model features a sport-tuned suspension, Bi-LED projector low- and high-beam headlights with LED accent lights, 18” black painted wheels, black exhaust tips, fabric seat upholstery with blue stitching, a leather-trimmed shift knob, and piano black bumpers and side rocker moldings. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect and a larger 8” display audio touchscreen, a silver head unit bezel, a larger 7” multi-information display, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 Hybrid XSE (starting MSRP: $42,250) builds on the SE trim level, adding vertical LED accent lights, Softex-trimmed seats with fabric inserts and blue stitching, a black roof, a digital display rear view mirror with HomeLink,  a cargo liner, and an engine immobilizer with alarm. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect and a larger 10.5” display audio touchscreen, a piano black head unit bezel, a larger 12.3” multi-information display, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 Hybrid XSE Technology Package (starting MSRP: $44,810) completes the sporty S-Line, enhancing the XSE trim level with a driver’s seat memory system, kick sensor power back door, the Panoramic View Monitor, Toyota’s All-Door Smart Key System with Push Button Start, a wireless charging tray for personal electronics, and the Intelligent Clearance Sonar system with Rear Cross Traffic Alert and Brake. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect, Drive Connect and a larger 10.5” display audio touchscreen, a piano black head unit bezel, a larger 12.3” multi-information display, and Toyota Safety Sense 2.5.

For the ultimate efficiency and performance, the RAV4 Prime – Toyota’s exceptional plug-in hybrid - is available in three model and trim combinations, as follows:

The 2023 Toyota RAV4 Prime SE (starting MSRP: $49,390) features 18” alloy wheels, a 6.6kW AC charger, a silver centre cluster, 7” multi-information display, heated front seats, dual-zone automatic climate control, an eight-way power adjustable driver’s seat, Bi-LED projector low- and high-beam headlights with LED accent lights, heated leather-wrapped steering wheel, Toyota’s Smart Key System with Push Button Start, rain-sensing wipers, and a tonneau cover. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect and a larger 8” display audio touchscreen, a power moon roof, a power back door, a silver head unit bezel, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 Prime XSE (starting MSRP: $54,350) builds on the SE trim level, adding 19” alloy wheels, vertical LED driving lights, a wireless charging tray for personal electronics, seats upholstered in a mix of Softex and fabric, an engine immobilizer with alarm, illuminated entry system, and a digital display rear view mirror. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect and an 8” display audio touchscreen, a larger 12.3” multi-information display, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 Prime XSE Technology Package (starting MSRP: $59,740) enhances the XSE trim level with an 11-speaker JBL Clari-Fi Audio system, Toyota’s All-Door Smart Key System with Push Button Start, sport seats with full Softex upholstery, a driver’s seat memory system, eight-way power-adjustable front-row passenger’s seat, heated and ventilated front seats, kick sensor power rear door, the Panoramic View Monitor, a Head Up Display, a 120V/1500W high output AC outlet, and the Intelligent Clearance Sonar system with Rear Cross Traffic Alert and Brake. New this year, this model now features Toyota Multimedia with Service Connect, Safety Connect, Remote Connect, Drive Connect and a larger 10.5” display audio touchscreen, a larger 12.3” multi-information display, piano black center cluster, and Toyota Safety Sense 2.5.

The 2023 Toyota RAV4 family is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications, visit www.toyota.ca/rav4

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

###