Brawn And Brains: The 2023 Toyota Tundra Delivers Capability, Technology, And Refinement

• A product of more than 80 years of legendary truck engineering


• Choice of grades, cab configurations, bed lengths, i-FORCE or i-FORCE MAX models


• Now on sale at Canadian dealerships with a starting MSRP of $47,050

TORONTO, Ontario (October 6^th, 2022) – Your family, friends, and work colleagues rely on you. You rely on your truck. The modern pickup truck must be more than capable. It must combine authentic grit with grace, to be a dependable partner – an extension to your life. That’s why you need the 2023 Toyota Tundra. The only tool for the job – whatever the job may be.

“Toyota reimagined and re-engineered its full-size pickup in the 2022 model year and the 2023 Tundra boasts proven capabilities, modern features, and fresh styling – everything that ensures Toyota truck fans will deem it a worthy replacement for their older Tundra model,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “At the same time, Tundra’s performance, capabilities, comfort, technology, and style is commanding attention from truck fans across Canada – regardless of what they’re driving now.”

Pickup trucks start with power and the 2023 Tundra offers a choice of two powertrains, all built around a 3.5L twin-turbo V6 paired with a 10-speed automatic transmission. The Tundra i-FORCE MAX turns this powertrain into a hybrid system with a motor/generator and clutch located within the bell housing to pack an impressive punch – delivering 437 peak horsepower and up to 583 lb-ft of torque – including grunt-worthy amounts of torque from a standing start and a towing rating of up to 5,067 kg (11,170 lbs). Most gas-powered models generate 389 peak horsepower and up to 479 lb-ft of torque, while the value-priced SR grades produce 348 peak horsepower and up to 405 lb-ft of torque.

Toyota’s engineers crafted a pickup worthy of these powertrains, enabling Tundra to conquer competitors with superior capabilities and unmatched ride comfort. Meantime, designers matched Tundra’s sophisticated performance to a modern body design that draws on the concept of “Technical Muscle” to convey its toughness and capability. Toyota offers the Tundra in choice of Double Cab or CrewMax body configurations, with regular or long beds.

Inside, both cabs provide comfortable seating for up to five adults, with the CrewMax delivering even greater space in the back row. The dashboard features a horizontal layout theme with an instrument panel and centre stack that flow seamlessly into the overall interior layout. Premium materials reflect Tundra’s heritage as a truck that’s equally at home on the jobsite or the campsite, while the overall design balances angular lines with muscular refinement.

Every 2023 Tundra is factory-fitted with the Toyota Multimedia system. This system, which integrates wirelessly with both Apple CarPlay and Android Auto, features Toyota’s newest interface, which improves interaction between people and vehicle through sight, touch, and voice. Many functions may be controlled via the touch screen via the same gestures used on mobile phone screens.

As a Toyota, every Tundra is also a safety powerhouse – featuring an impressive bundle of active and passive safety technologies. All models feature Toyota Safety Sense 2.5, designed to enhance driver awareness, decision-making, and control. Other safety features factory fitted on all models include the Toyota Star Safety System, eight air bags, and a backup camera.

Toyota Canada is offering the 2023 Tundra in a huge range of models and trim levels. The choices start with a pair of models featuring a 4x2 powertrain, as follows:

The 2023 Toyota Tundra 4x2 Double Cab SR is available with a choice of 6.5-foot bed (starting MSRP: $47,050) or 8.1-foot bed (starting MSRP: $47,550). These value-packed models feature Toyota Multimedia with an eight-inch touchscreen display, a 4.2-inch multi-information display, 18” styled steel wheels, fabric upholstery, bi-beam LED headlamps, truck bed header rails, a tilting/telescoping steering column, windshield wiper de-icer, automatic climate control and the Toyota Smart Key System with Push Button Start. The 3.5L twin turbo V6 generates 348 peak horsepower and up to 405 lb-ft of torque, and is fitted with a start-and-stop engine system to maximize fuel efficiency and minimize emissions. Ideal for towing, these models can haul up to 3,760 kg (8,289 lbs) and are factory fitted with a complete towing package including a heavy-duty tow hitch receiver.

Those seeking full 4x4 capabilities have a wide selection of conventionally-powered Tundra models – starting with several Double Cab, 6.5-foot bed configurations as follows:

The 2023 Toyota Tundra 4x4 Double Cab SR (starting MSRP: $50,350) features Toyota Multimedia with an eight-inch touchscreen display, a 4.2-inch multi-information display, 18” styled steel wheels, fabric upholstery, bi-beam LED headlamps, truck bed header rails, a tilting/telescoping steering column, windshield wiper de-icer, automatic climate control and the Toyota Smart Key System with Push Button Start. The 3.5L twin turbo V6 generates 348 peak horsepower and up to 405 lb-ft of torque, and is fitted with a start-and-stop engine system to maximize fuel efficiency and minimize emissions.

The 2023 Toyota Tundra 4x4 Double Cab SR5 is available with a choice of 6.5-foot bed (starting MSRP: $54,050) or 8.1-foot bed (starting MSRP: $54,550). This model upgrades the SR trim level with a more powerful 3.5L twin turbo V6 that generates 389 peak horsepower and up to 479 lb-ft of torque, plus a three-setting drive mode select system and hill start assist control. Other enhancements include 18” alloy wheels, power-adjustable and heated front row seats, a leather-wrapped heated steering wheel and leather-wrapped shift knob, dual-zone automatic climate control, LED fog lamps, a larger fuel tank, and an active front spoiler.

The 2023 Toyota Tundra 4x4 Double Cab TRD Sport (starting MSRP: $56,150) builds on the SR5 (6.5-foot bed) trim level, adding 20” sport alloy wheels and TRD sport-tuned shock absorbers, a TRD Grille, Toyota’s Blind Spot Monitor system with Rear Cross Traffic Alert, and Intuitive Parking Assist with Automatic Braking.

The 2023 Toyota Tundra 4x4 Double Cab TRD Off Road (starting MSRP: $56,360) also builds on the SR5 trim level with 18” off road alloy wheels, TRD off road shock absorbers, TRD grille, a TRD heated steering wheel and TRD leather-wrapped shift knob, downhill assist control, Multi-Terrain Select system, crawl control, and a rear locking differential. This model does not feature the active front spoiler.

The 2023 Toyota Tundra 4x4 Double Cab Limited (starting MSRP: $62,550) showcases style, comfort, and technology. Features include 20” alloy wheels, the Toyota Multimedia system with Drive Connect and a 14” touchscreen display, Softex seat upholstery, heated and ventilated front seats, a driver’s seat memory system, power folding exterior memory mirrors, a wireless charging tray for personal electronics, a 400-watt power outlet in the bed, a power moon roof, and a tailgate release bump switch built into the driver’s side taillight.

The 2023 Toyota Tundra 4x4 Double Cab Limited TRD Off Road (starting MSRP: $65,560) combines the premium features of the Limited trim level with enhanced go-anywhere capability. This model adds 18” off road alloy wheels, TRD off road shocks, a TRD heated steering wheel, downhill assist control, Multi-Terrain Select system, crawl control, and a rear locking differential. This model does not feature the active front spoiler.

Rounding out the 2023 gas lineup, Toyota offers a selection of Tundra models featuring the spacious CrewMax cab, as follows:

The 2023 Toyota Tundra 4x4 CrewMax SR (starting MSRP: $52,350) features a 5.5-foot bed, Toyota Multimedia with an eight-inch touchscreen display, a 4.2-inch multi-information display, 18” styled steel wheels, fabric upholstery, bi-beam LED headlamps, truck bed header rails, a tilting/telescoping steering column, windshield wiper de-icer, automatic climate control and the Toyota Smart Key System with Push Button Start. The 3.5L twin turbo V6 generates 348 peak horsepower and up to 405 lb-ft of torque, and is fitted with a start-and-stop engine system to maximize fuel efficiency and minimize emissions.

The 2023 Toyota Tundra 4x4 CrewMax SR5 is available with a choice of 5.5-foot bed (starting MSRP: $56,050) or 6.5-foot bed (starting MSRP: $56,410). This model upgrades the SR trim level with a more powerful 3.5L twin turbo V6 that generates 389 peak horsepower and up to 479 lb-ft of torque, plus a three-setting drive mode select system and hill start assist control. Other enhancements include 18” alloy wheels, power-adjustable and heated front row seats, a leather-wrapped heated steering wheel and leather-wrapped shift knob, dual-zone automatic climate control, LED fog lamps, a larger fuel tank, and an active front spoiler.

The 2023 Toyota Tundra 4x4 CrewMax TRD Sport (starting MSRP: $58,150) builds on the SR5 (5.5-foot bed) trim level, adding 20” sport alloy wheels and TRD sport-tuned shock absorbers, a TRD Grille, Toyota’s Blind Spot Monitor system with Rear Cross Traffic Alert, and Intuitive Parking Assist with Auto Braking.

The 2023 Toyota Tundra 4x4 CrewMax TRD Off Road is available with a choice of 5.5-foot bed (starting MSRP: $58,360) or 6.5-foot bed (starting MSRP: $58,730). This model also builds on the SR5 trim level with 18” off road alloy wheels, TRD off road shock absorbers, TRD grille, a TRD heated steering wheel and TRD leather-wrapped shift knob, downhill assist control, Multi-Terrain Select system, crawl control, and a rear locking differential. This model does not feature the active front spoiler.

The 2023 Toyota Tundra 4x4 CrewMax Limited, available with a choice of 5.5-foot bed (starting MSRP: $64,550) or 6.5-foot bed (starting MSRP: $64,890), showcases style, comfort, and technology. Features include 20” alloy wheels, the Toyota Multimedia system with Drive Connect and a 14” touchscreen display, Softex seat upholstery, heated and ventilated front seats, a driver’s seat memory system, power folding exterior memory mirrors, a wireless charging tray for personal electronics, a 400-watt power outlet in the bed, a power moon roof, and a tailgate release bump switch built into the driver’s side taillight.

The 2023 Toyota Tundra 4x4 CrewMax Limited TRD Off Road, available with a choice of 5.5-foot bed (starting MSRP: $67,560) or 6.5-foot bed (starting MSRP: $67,900), combines the premium features of the Limited trim level with enhanced go-anywhere capability. This model adds 18” off road alloy wheels, TRD off road shocks, a TRD heated steering wheel, downhill assist control, Multi-Terrain Select system, crawl control, and a rear locking differential. This model does not feature the active front spoiler.

The 2023 Toyota Tundra 4x4 CrewMax Platinum is available with a choice of 5.5-foot bed (starting MSRP: $75,050) or 6.5-foot bed (starting MSRP: $75,390). It starts with the Limited trim level, then adds a 12-speaker JBL premium audio system, full leather seating, heated and ventilated front and rear seats, additional power adjustments on the front row seats, ambient cabin lighting, a head up display, digital rear view mirror, active noise control system, a power tilting/telescoping steering column with memory system, triple beam LED headlights, rain sensing wipers, the Toyota Panoramic View monitor, trailer backup guide technology with straight path assist, and an active front spoiler.

The 2023 Toyota Tundra 4x4 CrewMax 1794 Edition, available with a choice of 5.5-foot bed (starting MSRP: $76,250) or 6.5-foot bed (starting MSRP: $76,590), pays tribute to the ranch on which Toyota’s Tundra manufacturing plant is located in San Antonio, Texas. This model applies unique styling to the Platinum trim level, including authentic wood trim and chrome accents.

For truly advanced power and impressive efficiency, the Tundra is available in an impressive selection of models with a CrewMax cab and Toyota’s powerful and proven i-FORCE MAX powertrain, that generates 437 peak horsepower and up to 583 lb-ft of torque, as follows:

The 2023 Toyota Tundra i-FORCE MAX Limited, available with a choice of 5.5-foot bed (starting MSRP: $68,450) or 6.5-foot bed (starting MSRP: $68,790), features a large capacity fuel tank. Exterior features include 20” alloy wheels, bi-beam LED headlamps, LED fog lamps, panoramic moon roof, 400-watt power outlet in the bed, power folding memory mirrors, a tailgate release bump switch in the driver’s side taillight, active front spoiler, windshield wiper de-icing system, power fuel door release, and a unique hood badge. Inside, the long list of features includes a 14” touchscreen display audio system, Softex seat upholstery, power adjustable front seats with a driver’s seat memory system, dual zone automatic climate control, a leather-wrapped and heated steering wheel, a leather-wrapped shift knob, the Toyota Smart Key System with Push Button Start, a wireless charging tray for personal electronics, a full digital gauge cluster, a three-setting drive mode select system, hill start assist control, Toyota’s Blind Spot Monitor system with Rear Cross Traffic Alert, and Intuitive Parking Assist with Automatic Braking.

The 2023 Toyota Tundra i-FORCE MAX Limited TRD Off Road is available with a choice of 5.5-foot bed (starting MSRP: $71,460) or 6.5-foot bed (starting MSRP: $71,800). It builds on the Limited trim level, with 18” off road alloy wheels, TRD off road shocks, a TRD heated steering wheel, a rear locking differential, the Multi-Terrain Monitor system, downhill assist control, crawl control, and Multi-Terrain Select system.

The 2023 Toyota Tundra i-FORCE MAX TRD Pro (starting MSRP: $82,620) builds on the TRD Off Road (5.5-foot bed) trim level, adding a 12-speaker JBL premium audio system, TRD PRO black forged BBS wheels, TRD Pro off road suspension with front lift, 2.5-inch Fox internal bypass coil-overs, and rear remote-reservoir shock absorbers, auto-levelling headlamps, a TRD Pro front stabilizer bar, and TRD skid plate and rock rail. This model then proclaims its ready-for-anything attitude via several unique styling cues, including TRD Pro stamped tailgate, black dual exhaust with TRD logo, smoked headlamps and fog lamps, a TRD Pro heritage “TOYOTA” grille with LED light bar, exterior amber marker lights, “technical camouflage” exterior accents, front seats featuring TRD Pro logos and technical camo patterned inserts, a TRD Pro hood badge, and “TOYOTA” badging on the passenger side dash panel.

The 2023 Toyota Tundra i-FORCE MAX Platinum (starting MSRP: $78,650) ramps up the features, creating a luxury full-size pickup that’s also a technology showcase. Starting with the Limited trim level, this model adds a 12-speaker JBL premium audio system, full leather seating, heated and ventilated front and rear seats, additional power adjustments on the front row seats, ambient cabin lighting, a head up display, digital rear view mirror, active noise control system, a power tilting/telescoping steering column with memory system, triple beam LED headlights, rain sensing wipers, the Toyota Panoramic View monitor, trailer backup guide technology with straight path assist, and an active front spoiler.

• This model may be enhanced with the Advanced Package (starting MSRP: $81,240), which adds a load-levelling rear height control air suspension, Toyota’s Adaptive Variable Suspension system, power running boards and bed step, and a five-setting Drive Mode Select system.

The 2023 Toyota Tundra i-FORCE MAX 1794 Edition (starting MSRP: $79,850) pays tribute to the ranch on which Toyota’s Tundra manufacturing plant is located in San Antonio, Texas. This model applies unique styling to the Platinum trim level, including authentic wood trim and chrome accents.

• This model may be enhanced with the Advanced Package (starting MSRP: $82,440), which adds a load-levelling rear height control air suspension, Toyota’s Adaptive Variable Suspension system, power running boards and bed step, and a five-setting Drive Mode Select system.

Finally, the exclusive 2023 Toyota Tundra i-FORCE MAX Capstone (starting MSRP: $86,190) builds on the Platinum model, adding 22” alloy wheels, power running boards and bed step, front side laminated glass, semi-Aniline leather upholstery, and a backlit “CAPSTONE” passenger side instrument panel badge.

The 2023 Toyota Tundra is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications, visit www.toyota.ca/tundra

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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