MEDIA ADVISORY: The Next Generation Toyota Mirai Makes Its Canadian Debut At The 2020 Québec City International Auto Show

TORONTO, ONTARIO. – FEBRUARY 25, 2020 – The future is stylish, powerful – and carbon free. Visitors to the 2020 Quebec City International Auto Show will discover just how great the greener future can be, as Toyota Canada takes the wraps off the next generation Mirai Sedan. Making its Canadian debut, the second generation of Toyota’s hydrogen-powered fuel-cell electric vehicle demonstrates that drivers can have it all: style, performance and features, plus environmental excellence.

In addition to the new Mirai, the Toyota exhibit will showcase the company’s full range of models. These include fun-to-drive, fun-to-own sedans, coupes and hatchbacks… plus stylish and versatile crossovers and minivans… and ready-for-anything SUVs and pick-up trucks.

Visitors will also have the opportunity to explore innovative Toyota technologies including the advanced safety technologies in Toyota Safety Sense 2.0, the world’s most popular and proven hybrid powertrains, and the powerful yet intuitive communications features of Connected Services by Toyota.

Media Advisory
Accredited members of the media are invited to preview the next-generation Toyota Mirai and learn about the company’s progress in introducing fuel cell electric vehicles to Canada at the auto show’s Media Day. An extensive portfolio of Toyota vehicles and technologies will also be on display.

• WHAT: Canadian reveal of the next-generation Toyota Mirai
   
• WHERE : Québec City International Auto Show, Expocité, Toyota exhibit
   
• WHEN: March 2, 2020 – 9:00 A.M.
   
• WHO: Jocelyn Daneau, Québec Zone Manager, Toyota Canada Inc.
   

For further information or to set up interviews, contact:

Romaric Lartilleux
Toyota Canada Inc.
Romaric_lartilleux@toyota.ca
+1 416 986-3469

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over five million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.

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