Black Diamond Contest winner gets A Slice of the Good Life by winning a New Toyota Highlander Hybrid

Lucky entrant from Smiths Falls, ON drives away with clean, efficient, powerful vehicle that’s as versatile as it is environmentally advanced      

 

(TORONTO) – Black Diamond’s “A Slice of the Good Life” contest wrapped up today when Smith Falls resident Susan Dewey drove off from Kanata Toyota with the grand prize of a new 2012 Toyota Highlander Hybrid.

 

“We’re thrilled that Ms. Dewey will experience the joy of owning this great vehicle,” said Warren Orton, Director, Marketing, Toyota Canada Inc. “The 2012 Highlander Hybrid has it all. It features the power and versatility of a mid-size crossover sport utility vehicle while also featuring excellent ride comfort, fuel efficiency and emissions benefits of the most advanced powertrain on the road and a class-leading safety system.”

 

The contest involved specially-marked packages of Black Diamond Cheese Slices that came with an insert carrying a unique PIN code. The purchaser could then go online to blackdiamond.ca and enter their code number for a chance to win the vehicle. Each unique entry gave additional entries into the contest. One winner was selected via a random draw.

 

About Toyota Canada Inc.

 

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.