TOYOTA AND LEXUS CANADA TO BRING MORE THAN A DOZEN NEW OR SIGNIFICANTLY REFRESHED VEHICLES AND COMPETITIVE PRICING TO CANADIAN DRIVERS IN THE COMING YEAR

[TORONTO, ONTARIO] – Toyota Canada Inc. (TCI) announced it will offer Canadians more than a dozen new or significantly refreshed Toyota and Lexus models in the coming year. The first of these vehicles to be released include the 2011 Toyota Highlander and Highlander Hybrid and the refreshed 2011 Lexus IS series.

 

The 2011 Toyota Highlander and Highlander Hybrid feature updated styling and performance upgrades and new competitive pricing. The 2011 Highlander’s MSRP starts at $31,500 – its lowest ever and a $1,750 reduction from 2010 models. What’s more, the vehicle now comes equipped with more standard features.

 

Toyota Canada also announced a Touring Extra Value Package for 2011 RAV4. This adds a power moonroof, unique wheels, an upgraded stereo with steering wheel-mounted audio controls, XM Satellite Radio capability and six-disc CD changer, premium cloth seats, and more – options valued at almost $3,000 but priced at only $1765, delivering tremendous value to RAV4 drivers.

 

Lexus Canada is also bringing new products and pricing to market for the 2011 model year. All IS series sedans have been refreshed for the 2011 model year with new styling, additional features and a reduced MSRP by an overall 6.5%. The recently launched Lexus IS 350 AWD luxury sport sedan, new for the 2011 model year and starting at an MSRP of just $44,950, joins six other models in the IS family to offer Canadian drivers the broadest choice in the driving excitement of a luxury sport sedan.

 

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About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

 

For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.

 

About Lexus Canada

Lexus in Canada is the exclusive Canadian and distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 34 dealers across Canada. An industry leader for product quality and ownership satisfaction, Lexus has sold over 130,000 vehicles in Canada. Delivering more perfect moments of advanced motoring, the best-selling Lexus RX 350 SUV – fusing intuitive technology and L-finesse luxury – is built for the North American market in Cambridge, Ontario, the first and only Lexus manufacturing facility located outside of Japan.

 

For more information about Lexus products, and Lexus’ pursuit of perfection, visit www.lexus.ca or www.media.lexus.ca.