Lexus.ca and Toyota.ca rank first and third, respectively, in J.D. Power and Associates’ 2010 Canadian Automotive Manufacturer Web Site Evaluation StudySM

TORONTO - (May 26, 2010) - J.D. Power and Associates recently released the results of their 5th annual 2010 Canadian Manufacturer Web Site Evaluation Studysm, which ranks customer satisfaction with their automotive manufacturer website experiences. We are proud to announce that the Lexus.ca website ranks highest in the study, while the Toyota.ca website placed third.
 
The results of this study are important because shoppers are becoming more interested in advanced functionality on manufacturer sites, such as the ability to schedule a test drive or complete a credit application. Manufacturer websites are increasingly becoming the first resource for new vehicle shoppers, and it is critical for manufacturers to provide shoppers with an effective site, as it can directly lead to increased traffic in the showroom.
 
Please click on the link below for more information:
 
 
 
-30-

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.