Toyota Trucks, Lexus SUVs enjoy best June ever

New Canadian built 2010 RAV4 and Lexus RX 350 set monthly June records; best ever June for Tacoma 4x4

 

(TORONTO) – Toyota Canada Inc. (TCI) sold 18,600 Toyota and Lexus cars, SUVs and trucks in June (down 17.1% from June 2008). This included 17,198 Toyota models sold during the month (down 17.6%) and 1,402 Lexus models (down 10%).

 

Between January 1 and June 30 2009, Toyota Canada Inc. has launched 10 all-new vehicles in either the Toyota or Lexus line-ups. Three of these vehicles were passenger cars, including the 2010 Prius and the all-new ISC, both of which entered the Canadian market at the end of June. Each model focuses on improved performance and enhanced fuel economy.

 

The other seven new vehicles were trucks/SUVs and Toyota Truck and Lexus SUV sales enjoyed their best-ever June, following a record-setting month in May, as Canadian consumers responded to Toyota Canada’s “More Power, Less Fuel” strategy:

Highlights for Toyota in June 2009 (versus June 2008):

 

“Toyota Trucks have captured the imagination of buyers in performance, features and resale value. They are strong, capable, comfortable and have been tested the world over, in some of the most challenging conditions, from polar winters to the heat of equatorial desert and jungle,” said Warren Orton, Director at TCI.

 

Commenting on public response to the launch of the all-new 2010 Prius, Mr. Orton said, “The strong initial sales of the third-generation Toyota Prius tell us that Canadians agree that the world’s best-selling hybrid just got better. Furthermore, our hybrid models continue to account for approximately one quarter of sales for those models where conventional and hybrid options are available, such as Camry and Highlander.”

 

The Toyota Real Value Event will provide Canadians with additional incentives in July, including 0%finance offers over 36 months on two made-in Canada favourites – the 2010 Toyota Corolla and 2010 Toyota Matrix – plus many 2009 model year fuel-friendly models including the Yaris (4-door and hatch), Prius, Camry Hybrid and RAV4. Seehttp://www.toyota.ca/for full program details.

 

Highlights for Lexus in June 2009 (versus June 2008):

 

“There are many good reasons why the Lexus RXseries is our most popular luxury model in Canada: Our guests appreciate its versatility, comfort and performance, embrace its advanced yet intuitive use of technology to deliver maximum moments of luxury, and love the fact that it’s built right here in Canada,” said Larry Hutchinson, Director of Lexus in Canada. “Sales of the new RX350 and the RX450h, launched last week, confirm that Canadians are looking for advanced technology designs that deliver exceptional luxury motoring experiences. We’re pleased to welcome new and returning guests, and look forward to helping them shape their own pursuit of perfection.”

 

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